- Greenwich, London & Online
- info@fitnitiative.co.uk
Lose Weight and Keep It Off
Improve Your Relationship With Food
Food choices and behaviours are personal, there's no one size fits all. With my nutrition coaching we will find what's right for you.
Build Healthy Habits For Life
Habits are what make our lifestyles either healthy or unhealthy. With me, you can build healthy habits for life.
Make a Sustainable Change
Lose weight, feel better, improve and prolong your life through nutrition. Better yet, learn how to sustain these changes for life.
Want Long Lasting Weight Loss Through Nutrition?
If you're struggling with your weight loss goals due to Nutrition, then you're not alone.
My online nutrition consultancy is aimed at those who want to lose weight without crazy fad diets, restrictive eating or obsessive exercising.
As a certified nutritionist I will help you lose weight by refining your eating habits, educating you on nutrition and guiding you to sustainable change.
Without a firm grip on your nutrition, results are hard to come by and even harder to keep. You can change that today.
Check Out These Client Wins!
Mike Colyer
07:41 21 Jun 22
A really good and friendly place, a great trainer, very helpful and instructive. A nice and great, friendly place to... train.read more
Vid Jerasa
23:01 14 Jun 22
I've been working with Sam for almost a year through his online coaching now. He's such a great coach! Everything is... personalised to me and he always adapts to what my goals are but feeds in his professional opinion. I've gained so much knowledge about weight training and nutrition. He's available pretty much anytime I need support or advice throughout the week and the weekly check ins are great! Cannot recommend him enough. If you're looking to start a more active lifestyle Sam's the coach you want!read more
Arjun Ganatra
10:41 06 Jun 22
My brother and I have been training with Sam for over a year and I could not recommend his PT services enough. When we... started, we were relatively new to the concept of weight training, but Sam was on hand to teach us the form and techniques required to go from strength to strength.He ensures to track the data of your workouts with him and will share his feedback during the sessions so you know exactly where you stand in relation to your progress. Sam goes beyond his remit by also providing advice on nutrition (which is invaluable as vegetarians) and also focuses on areas you would like to work on.Overall, we've had a great experience training with Sam and we look forward to continuing to do so in the future.read more
Ghostbuster
11:13 30 May 22
I’ve trained with Sam for a number of years in Greenwich and he is an excellent trainer, motivator, guide (on all... things health/nutrition) as well as a friend. Could not be happier with progress made.read more
tim andrews
18:01 30 Mar 22
Would not hesitate to recommend Sam and Fitnitiative to anyone! Very engaging and suited, saw results Very quickly!
Ashley Dales
16:17 03 Mar 22
Sam was a great help and very welcoming.He understood exactly what I wanted to achieve and made it happen with great... advice and a sustainable work out I can carry on with.Working with Sam I lost over two stone the healthy way and now have the confidence now to work out on my own.Thank you Sam it was great fun!read more
Tushar Mhaske
19:01 16 Jan 22
I have been training with Sam for last 15 month to grow stronger and leaner. It’s been a pleasure to learn about... nutrition, workout technique, goals and recovery that enables fitness that is sustainable for working professionals.I am much stronger than ever and Sam has enabled that through effective workout, recovery and nutrition plan. If you are looking for sustainable way to achieve your fitness goal with no fads, I would highly recommend Fitnessinitiave and Sam for coaching!read more
Marco Mestre
11:34 31 Dec 21
Sam at Fitnitiative is a fantastic personal trainer! I started training with Sam in July 2021 with a specific goal in... mind. Sam introduced me to various exercises but also provided very useful advice on nutrition, emphasising the importance of both aspects (training and food). Every PT session with Sam was physically challenging but enjoyable … exactly the approach that I asked for. Sam is very reliable and also happy to answer fitness or nutrition related questions even outside of the gym. I would absolute recommend Sam.read more
Beatrice Morgan
13:48 30 Oct 21
Sam is a brilliant PT. The sessions were tough but he went at a pace that suited me, my fitness levels and confidence... increased quickly. During the pandemic he went above and beyond by providing suggestions for workouts I could do at home and regularly checking in. He is really knowledgeable and is always happy to answer any questions about different exercises and nutrition. All round great guy.read more
James C
22:32 05 Oct 21
I couldn’t recommend Sam more highly.I have been working with him since August 2020. When I first started I was new... to the gym and knew very little technique wise other than the basics. Sam educated me in an detailed but relatable way. As a result I now feel confident working out regularly. My strength and physique have also significantly improved noticeably.I really enjoy Sam’s approach to training. He is really knowledgeable about the science behind training (both in terms of style/ technique but also nutrition). However, he let’s you guide him as to how much detail you want to go into. If your just starting out he can keep it simple, but if you want something more involved he can teach that too.Other than that he’s just a nice person to spend an hour chatting to whilst working out.read more
Georgiaa Mays
14:15 26 Sep 21
Highly recommend Sams online coaching, he is very professional and supportive. I was able to work around my child &... work to consistently lose weight and feel healthier within myself. Sam gave me home workout plans that supported how i felt physically, as well as the right foods to eat that helped my energy levels and lose weight in a healthy way without feeling like i was on a crazy "diet". Great weekly catchups. HIGHLY RECCOMEND!read more
Kayleigh Smith
18:20 04 Aug 21
Becoming a Finitiative client is the best thing i have ever done for my own confidence and mental wellbeing.Sam has... helped me reach my own body goals through exercise and the right nutrition - Sam has been brilliant at contacting and supporting me through my journey with great advice and that push you need when things seem tough - The right guidance gets you where you want to be 100% and I would highly recommend fitnitiative.read more
Frances ODC
15:02 24 Jun 21
I have trained with Sam at Fitnitiative for two years...and it has been a very rewarding partnership. Sam is highly... qualified and that knowledge and experience translates into thoughtful, effective and safe workouts.From day 1 Sam listened to what I wanted to achieve and worked with me to get there!I am fitter, healthier and survived lockdown due to maintaining a remote routine.I can’t recommend Sam highly enough!!Franread more
Phoebe Coghlan
10:42 13 Jun 21
Sam and I have been working together for nearly a year through a mixture of in person sessions and online training. He... has a really calm demeanour and is super knowledgeable so I feel very confident in the program he has put in place for me. The online training has allowed me to make real progress without paying to join a gym and it’s made fitting workouts into my life really achievable. He checks in with me every week and we adjust based on how I’m feeling. I would definitely recommend!read more
Matt White
19:06 18 Dec 20
I’ve been working with Sam since March 2020. I wanted to work with a trainer who would help me figure out exercises for... sustainable workouts beyond PT sessions.Reasons Sam is a great PT:- he has a quiet and calm approach to training - no shouting here! Lots of gentle encouragement though which works best for me.- Sam listens and responds to your needs - something not working? Have an issue with your knee like me? Sam will work with you to design sessions and exercises to help with that.- Sam has helped me figure out small things I can do now I’m working from home to help keep me active.- He communicates effectively, is responsive and during lockdown provided (for free) tips and exercises to keep me going.Can’t recommend him enough!read more
David McNeil
16:27 13 Nov 20
I've been training with Sam for close to a year now, and really appreciate his approach - all very clearly structured... and he puts a lot of thought into tailoring the sessions for my goals. It's been a huge help and I'm happy with the results I've got from the sessions!read more
Harry Alexopoulos
12:45 09 Nov 20
I’ve never been one of those people who loves the gym or looks forward to exercise however since starting with Sam, i... have enjoyed the whole experience and actually started looking forward to each session. I enjoy the use of a mixture of different equipment and exercises to keep it interesting and appreciate the fact he is always making sure i keep the right posture and adapts exercises to fit personal circumstances.read more
Islay Newnham Hickmott
14:09 30 Oct 20
Sam is a brilliant PT who has grown into a friend over the two years we have been working together. He is so... encouraging and makes every single session fun and relaxed. He is also incredibly accommodating and has been coming to my house to do sessions in the garden whilst the studio was closed. I am stronger and fitter, physically and mentally because of our sessions!Thanks for being brilliant Sam!read more
Aaron Fleming
14:03 30 Oct 20
By far the best regular personal training I’ve ever had.No fads, no hype, great communication, good results and very... much tailored to the individual.During lock down Sam always made the effort to get in touch to see if we needed any help with training and sent us programs to follow, something we didn’t expect him to do so he’s always going that little bit further for you.read more
Richard Lockwood
07:32 20 Jul 20
Sam has been training me for over two years. He brings his experience and knowledge to create interesting and tailored... sessions that push me to the limit. The work we have done has taken me a long way in terms of what i have been able to achieve. His encouragement to do that extra rep, hold on those extra few seconds, is also a strong feature of his training, as is his easy-going, friendly style that make the sessions "enjoyable" despite the intensity of the exercise. I cannot recommend Sam highly enough.read more
Shazia Ahmed Khan
08:10 21 Jun 20
I took part in the free one month online personal training Sam offers and he makes it so easy to sign up and get... started, and once I was using the app the workouts were easy to follow and 100% tailored to my needs but also really fun to do! All the exercises are clearly demonstrated and the workouts can be done whenever you have the time taking away the pressure to attend the session on time!! I feel a lot stronger and slimmer after doing the programme and so I recommend seeing if it works for you!!read more
Chi Chiu
20:49 28 Apr 20
Sam has been our personal trainer for over twelve months and counting. We first signed up with him on the buddy... package, with the intention to improve our overall fitness and to lose weight over a three month period. We found the personal training sessions so enjoyable that we continued our sessions with him.Training sessions are varied and engaging - Sam pushes you that bit further each time, yet keeps it still enjoyable so you return for the next session! He listens to what we would like to achieve and training plans are tailored accordingly to suit. He also provides useful advice on diet, home training and other tips; and added benefit to help us reach our goals.In extended periods between sessions, Sam has provided us with training plans that we have been able to carry out whilst away from the gym. This has proved to be invaluable for us in maintaining our fitness levels and ensures that our return to the gym is seamless rather than starting back at square one.My partner and I work different hours which change on a weekly basis; we thought this would make regular training sessions difficult, but Sam has always flexible enough to accommodate us to suit our needs.read more
Claas
10:21 17 Apr 20
I have been training with Sam for over a year now. Sam’s PT sessions are tailored to my overall fitness goals but also... tailored to my mood each day. Sam makes working out fun, as stereotypical as this may sounds, I enjoy working out with Sam which for me is paramount to make the workout less of a “chore”. The positive physical results I see from training with Sam have further motivated me to also work on my nutrition, which is another arear where Sam’s expertise has become invaluable. Sam provides me with front to back fitness/wellbeing training and guidance which encompasses, PT work outs, cardio programs and nutrition plans, while being an excellent motivator and coach. I would highly recommend Sam to anyone who is looking to embrace a fitter, healthier future.read more
Neven Bagratee
07:07 12 Mar 20
Sam is a proficient, personable and extremely knowledgeable fitness professional who possesses all the attributes... required to deliver lasting value to his clients. He is easy to collaborate with and his encouraging nature makes training with him a pleasure. With Sam, I am constantly learning and retaining good exercise and diet practices. I highly recommend Sam if you are looking to transform your view on fitness and adopt a long lasting and pragmatic approach to training.read more
Rob Lunn
13:40 09 Mar 20
I have trained with Sam for over two years. His sessions are focused, thought out and most importantly enjoyable. He is... very knowledgable and experienced which means his sessions are bespoke to my needs and goals! The results I have recieved are fantastic and proof his sessions work.read more
