With 10 years of experience in health and fitness, I thoroughly enjoy helping you reach your goals. I have a calm approach to training and want to make it as simple for you as possible.

Fitnitiative was started to promote training that matters and simply help people find what’s right for them. With a fitness industry that is largely unregulated, filtering out the good from the bad and the right from the wrong can be tough.

I’m here to make that easier for you.



I am a BSc in Sports Science, MSc in Sports Management, qualified Exercise Physiologist and fully certified Personal Trainer.

Personal Training with me is in London, in a private studio with online coaching also available worldwide.

Training will be yours, made for you, based on you and with the intention of giving you the tools you need to make it your own.

Personal Training

Reach your goals the fastest route with 1-1 or couples training.

Online Coaching

Short on time but high in motivation? Try online personal training.

Programme Design

Want a programme designed just for you?

About me

I have been part of the field of fitness for 10 years and thoroughly enjoy helping you reach your goals. I have a calm approach to personal training and believe that there’s a simple solution to most complicated problems. There’s no “one size fits all” approach with personal training, we’re all different and deserve to be treated as such.

With me, you’ll build from the ground up and find what’s right for you. 


Why not book in for a free consultation?



  • Fat Loss
  • Functional Development
  • Strength Training
  • Muscle Development
  • Lifestyle Change

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